About
Why SoSAD
The Story Behind the Strategy: Meet Tejas Gandhi
Every successful digital marketer has a story.
This one starts with a simple, frustrating question: "Why are so many aspiring marketers, full of passion and potential, so... sad?"
That question became the obsession of our founder, Tejas Gandhi.
From the Trenches, not just the Textbooks
Tejas Gandhi is more than just an instructor. He's a digital marketing practitioner, a strategist and for the past seven-plus years, a dedicated explorer of the digital frontier. His journey wasn't confined to a single industry or a comfortable office chair. He dove headfirst into the real world, working across diverse sectors - from bustling e-commerce startups to established service industries and even Startups.
He was in the trenches, managing budgets, launching campaigns and A/B testing his way to a crucial understanding: Digital marketing isn't about vanity metrics like Likes and Clicks. It's about generating real, measurable revenue. He mastered the art of turning a digital strategy into a company's bottom line.
The Discovery that changed everything
But while building success for businesses, Tejas noticed a recurring problem. He met countless students and freshers who had completed other marketing courses. They could define SEO and talk about social media, but when asked how to actually build a campaign that drives sales, they froze. They had the theory but lacked the confidence and the practical, real-world skills to execute.
He saw their frustration. He saw the gap between "learning" digital marketing and becoming a successful digital marketer. This disconnect was the source of the "sadness" - the feeling of being unprepared and overwhelmed in a fast-paced industry.
He knew he had to build the bridge.
"I didn't want to create another course. I wanted to build a launchpad. A place where students don't just memorize terms, but where they learn the strategic thinking and gain the hands-on confidence to walk into any job interview and say, 'I know how to get you results."
- Tejas Gandhi
Our Story
Why SoSAD was born from this mission. It's Tejas's answer to that frustrating question.
Here, Tejas isn't just a teacher; he is your mentor, your guide and your biggest cheerleader. His teaching philosophy is built on three core pillars:
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Marketing First, Digital Second: You'll learn the timeless principles of marketing that separate the good from the great, ensuring your skills never become obsolete.
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Practical, Hands-On Application: You'll work with the actual tools and techniques used by professionals today, building a portfolio of work that speaks for itself.
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Future-Ready Skills: With a focus on emerging technologies like Generative AI in digital marketing, we ensure you're not just ready for today's market, but for tomorrow's as well.
Tejas is deeply passionate about sharing the knowledge he fought for in the real world. He is dedicated to empowering the next generation of digital marketers - not just to find jobs, but to build fulfilling, successful and happy careers.
Ready to turn your passion into your profession?